A Look At Building Wraps–The New Face Of Advertising
Perhaps you have noticed huge wall-sized advertisements that cover the entire front, side, and windows of buildings in the Denver Metro area. If you haven’t seen them yet, soon they will be as ubiquitous as billboards because they have recently come into vogue for advertisers to broadcast their message in a creative, larger than life way. Their popularity is due to their huge impact on audiences. In fact, there is nothing that packs more punch, in regards to advertising, than the impression a building covered in a bright, bold and hyper-realistic wrap will make. They transform dull looking walls and windows into spectacular masterpieces and are known for being big and bold. While they, of course, look great during the day, they are also designed to look especially amazing at night like this one.
Day View
Night View
What Are 3M Building Wraps?
3M building Wraps are the top of the line when it comes to window film technology and as the latest and greatest innovation in the window film world and the advertising world and as a result they are shaking things up. They essentially transform the exterior of buildings into huge advertising billboards without blocking the view from inside the building. These promotional films are easy to apply and remove by a 3M trained installer and can be changed out as often as the advertiser or building would like. If you own a large commercial building in the Denver area, you could be sitting on some huge profits as more and more large corporate advertisers pay good money to lease the exterior window and wall space of buildings like yours. The best place for these advertisements is on buildings in high traffic areas or along highways where a lot of people will see the message (think I-25 and Colorado Blvd). With 3M solutions, nearly any kind of building can be wrapped–textured surfaces like brick or stucco, as well as windows or smooth surfaces, are all possible substrates for 3M building wrap. They are both beautiful and durable so, it is no surprise numerous big companies use them to launch new products or large-scale branding campaigns and to promote major events, like this one from Nike.
The Numerous Benefits Of Building Wraps
In a day and age where mass communication is key to success, building wraps are incredibly useful due to high visibility. They dominate local skylines whilst communicating a promotion to the wider community as a whole. The benefits don’t stop there either.
For advertisers beneficial because they:
-Are Highly visible from great distances
-AreUnique and cutting-edge
-Hit audiences where they live work and play
There are numerous benefits to the commercial buildings that lease their window and wall space too:
-Monetizing the exterior of your building dramatically increases revenue
-Potential for return business from wrap buyer-meaning more profit
-All the benefits of traditional window film for your building’s occupants
-Helps your building stand out to the public and be remembered.
Denver Window Film: Denver’s Expert Wrap Installer
From the high rises of DTC to the building complexes downtown, there are a lot of factors to take into account when considering a building wrap, both on the advertiser’s side and, of course, for the location. Considerations like– the length of the campaign, time of year, the level of tinting on the glass and the culture of the people inside the building all must be taken into account. To properly make a wrap decision it is good to talk to an expert like Denver Window Film, who can give you information and ultimately manage the entire installation process from beginning to end. As a long time 3M installer, Denver Window Film can do high-quality building wraps big and small.
If you are a major brand looking to buy a building wrap for promotion or you are a commercial building owner thinking about allowing a wrap of your building–contact Denver Window Film today for more details on what a 3M building wrap can do for you.
Mike Kinsey
Mike Kinsey has successfully completed hundreds of window film installs in Kansas City and throughout the U.S., accounting for more than 250,000 square ft. of film. As the head of operations, he is personally in charge of overseeing every install and ensuring that all procedures go smoothly. His years of experience in construction and project management give him the unique ability to accurately diagnose areas of concern and implement a plan to remedy the situation. Mike is a subject matter expert and is intensely familiar with all different types of window film as well as leading brands. He is well equipped to handle both residential and commercial projects and is certified by 3M, EnerLogic, and AIA for continuing education.
